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IPA - From bitterness to fruitiness

First of all, what is a “Pale Ale”? This English word simply identifies high fermentation blond beers. “Pale” refers to the colour of the beer, and “Ale” stands for a top-fermented beer.

To understand why “India” was added to the name of this type of beer, we have to go back to the 18th century, during the British colonial period. The troops of the British East India Company, who couldn’t find beer in the country, decided to bring it to the new territories. Unfortunately, the beer did not withstand the long journey at sea and was undrinkable at its arrival in Indian trade ports.

To overcome this problem, the exporting breweries created new brews that could be better preserved. To do this, they increased the alcohol content and used the only natural preservative available, hops. They added massive quantities of hops during the brewing process, thus allowing the beer to be kept for a much longer period. The result was a beer with strongly pronounced notes and  flavour and, most importantly, genuine and refreshing tartness. This became the India Pale Ale, a very popular premium beer. One of the most faithful representatives of this category is the IPA from the Shepherd Neame brewery.

These beers were widely drunk in India and Britain, until they almost disappeared at the end of the 20th century, due to a new tax on beers with high alcohol content. However, this style made a huge comeback in the 1990s, especially in the US, with the Stone brewery’s IPA.

Today, this type of beer has become very popular worldwide. Thanks to the different varieties of hops created over the past 20 years, IPAs can have a palette of varied flavours and accents, with flowery, fruity, herbal, resinous, spicy, lemony notes, etc. The best known is certainly the Punk IPA from Brewdog.

A selection of our finest IPAs, buy our beer online


 

Belgium 33 cl Chouffe Houblon 2X IPA

Chouffe Houblon 2X IPA

Strongly hopped, it with three times more hops than La Chouffe.

CHF 3.17
Belgium 33 cl Delirium Argentum

Delirium Argentum

Belgian Pale Ale.

CHF 3.87
Belgium 75 cl Martin's IPA 55

Martin's IPA 55

Beer of top fermentation, amber color, very hoppy and slightly bitter flavor.

CHF 8.91
Belgium 33 cl Vedett IPA

Vedett IPA

Accessible India Pale Ale Use of 4 different hop varieties

CHF 2.41

Temporarily out of stock

Belgium 33 cl Vedett IPA *

Vedett IPA *

Vedett Extra IPA is an exceptional beer

CHF 2.77
Belgium 33 cl Bière des Amis Cr(h)azy IPA

Bière des Amis Cr(h)azy IPA

This hazy, aromatic beer is inspired by the tradition of modern IPAs; the 4 hops combine ...

CHF 3.31
Belgium 33 cl Delirium Paranoia

Delirium Paranoia

A full-bodied unfiltered beer with bitterness

CHF 2.95
Belgium 33 cl Brussels Beer Project Delta IPA

Brussels Beer Project Delta IPA

Our first beer, elected by more than 850 Brussels' locals in the summer of 2013!

CHF 3.24
Belgium 33 cl KEREL Dark IPA

KEREL Dark IPA

The sweet aftertaste of a dark beer with the high hops and light finish of an IPA.

CHF 2.88
Belgium 33 cl KEREL Grapefruit IPA

KEREL Grapefruit IPA

This beer is perfect, thanks to grapefruit, tart character and light hoppiness.

CHF 2.82
Belgium 33 cl Kerel India Pale Ale

Kerel India Pale Ale

KEREL IPA: Hoppy, low-ABV blond brew. Flavorful, versatile, pairs well with many cuisines ...

CHF 2.82
Belgium 33 cl Novice Black Tripel Malheur

Novice Black Tripel Malheur

IPA Dark artisanal beer, bottle-conditioned

CHF 3.87
Germany 33 cl Riegele Simco 3

Riegele Simco 3

Cold hopped with Simcoe Hops at exactly zero degrees Celsius in the beer cellars.

CHF 3.06
Germany 33 cl Insel East Coast IPA

Insel East Coast IPA

Fruity, hoppy, grapefruit, intense red berries with spicy notes, no bitterness

CHF 3.46
Germany 33 cl BRLO German IPA

BRLO German IPA

This unfiltered India Pale Ale is brewed with three different hops from Germany.

CHF 3.09
Germany 33 cl BRLO IPA

BRLO IPA

West coast wave of tangerine, grapefruit, and pine

CHF 3.15
Germany 33 cl Insel German Coast IPA

Insel German Coast IPA

Double India Pale Ale

CHF 3.46
Germany 33 cl Insel Übersee Hopfen

Insel Übersee Hopfen

India Pale Ale

CHF 3.44
England 50 cl Shepherd Neame India Pale Ale

Shepherd Neame India Pale Ale

An IPA with a smooth body and aroma bewitching of caramel, candy, with one side spring ...

CHF 2.97
England 50 cl St. Austell Big Job

St. Austell Big Job

An English double IPA that knows how to claim its place among the lovers of this style

CHF 4.31
England 50 cl St. Austell Proper Job

St. Austell Proper Job

Proper Job is an authentic IPA brewed with Cornish spring water.

CHF 4.31

Temporarily out of stock

England 33 cl Beavertown Gamma Ray

Beavertown Gamma Ray

Great tasting super-premium apa that just tastes sumptuous

CHF 3.45

Temporarily out of stock

England 33 cl Beavertown Neck Oil

Beavertown Neck Oil

This beer changed the way people session in the UK

CHF 3.15
England 50 cl Black Sheep Respire Carbon Neutrale IPA

Black Sheep Respire Carbon Neutrale IPA

A soft and pillowy Session IPA

CHF 3.04
Scotland 33 cl Brewdog Dead Pony Club

Brewdog Dead Pony Club

California Pale Ale

CHF 2.55
Scotland 33 cl -8%Brewdog Punk IPA boite

Brewdog Punk IPA boite

A transatlantic fusion between India Pale Ale and tropical fruit aromas.

CHF 2.16 CHF 2.37
Scotland 33 cl -8%Brewdog Punk IPA

Brewdog Punk IPA

A transatlantic fusion between India Pale Ale and tropical fruit aromas.

CHF 2.30 CHF 2.52
Scotland 50 cl -10%Brewdog Punk IPA

Brewdog Punk IPA

A transatlantic fusion between India Pale Ale and tropical fruit aromas.

CHF 2.33 CHF 2.60
Scotland 50 cl Chillax Williams Bros
Scotland 33 cl -9%Brewdog Elvis Juice

Brewdog Elvis Juice

An Amercian style IPA infused with grapefruit juice and zest

CHF 2.06 CHF 2.28
Scotland 33 cl Innis & Gunn Gunnpowder IPA *

Innis & Gunn Gunnpowder IPA *

An explosion of aromas from Cascade, Centennial and Mandarina hops.

CHF 3.47
Scotland 50 cl Joker IPA Williams Bros
Scotland 44 cl Juicy Joker Williams Bros
Scotland 44 cl Juice Tygrr Williams Bros
Scotland 44 cl Brewdog King Crush

Brewdog King Crush

The King is here. And he likes milkshakes. A big and bold and powerful Double Milkshake ...

CHF 4.28
Scotland 44 cl Brewdog Mr President

Brewdog Mr President

Say hello to the President of Double IPAs. An All-American gung-ho of a beer.

CHF 4.04
Scotland 33 cl Brewdog Post Punk
Scotland 33 cl Brewdog Gluten Free Punk IPA

Brewdog Gluten Free Punk IPA

Punk IPA is the beer that started a revolution - available in gluten free after 15 years ...

CHF 2.57
Scotland 33 cl Brewdog Gluten Free Punk IPA

Brewdog Gluten Free Punk IPA

Punk IPA is the beer that started a revolution - available in gluten free after 15 years ...

CHF 2.90
Scotland 66 cl Brewdog Punk IPA

Brewdog Punk IPA

A transatlantic fusion between India Pale Ale and tropical fruit aromas.

CHF 4.19
Scotland 44 cl Sapien Williams Bros
Scotland 50 cl Seven Giraffes Williams Bros
Scotland 50 cl Tin Man Tropical IPA Williams Bros
Scotland 44 cl Double Joker IPA Williams Bros
Ireland 33 cl Galway Bay Althea Hazy Session IPA

Galway Bay Althea Hazy Session IPA

Hazy Session IPA

CHF 2.79

Temporarily out of stock

Ireland 33 cl Galway Bay Full Sail IPA

Galway Bay Full Sail IPA

A classic American style IPA and one of our Flagship beers for nearly 10 years.

CHF 2.62
Ireland 33 cl -20%Rye River Retro IPA

Rye River Retro IPA

traditional style IPA

CHF 1.72 CHF 2.15
Netherlands 33 cl T IJ IPA

T IJ IPA

A very attractive, finely dry-hopped Dutch IPA

CHF 2.44
Netherlands 33 cl De Molen Dag & Dauw

De Molen Dag & Dauw

Bergamot gives this IPA a very refreshing character, perfect for spring and summer.

CHF 3.51
Netherlands 33 cl VandeStreek Hop Art

VandeStreek Hop Art

Hop Art IPA is a fruity IPA, brewed with Citra, Columbus and Cascade classic hops

CHF 3.21

Temporarily out of stock

Netherlands 36 cl Lagunitas IPA *

Lagunitas IPA *

CHF 3.17
Netherlands 33 cl De Molen Op & Top

De Molen Op & Top

This hoppy blonde beer is our crossover from a regular blonde to IPA.

CHF 2.86
Netherlands 33 cl De Molen Vuur & Vlam

De Molen Vuur & Vlam

Vuur & Vlam means Fire & Flames and this beer will set you on fire!

CHF 3.11
Corse 33 cl Pietra Corsican IPA

Pietra Corsican IPA

Explosion of notes of tropical fruits and lemon flavours with a pleasant bitterness.

CHF 3.21
Corse 75 cl Pietra Barrel Aged Sour Pale Ale *

Pietra Barrel Aged Sour Pale Ale *

Aged for 6 months in P&M Red Oak whisky barrels. Clear acidity which places it in the ...

CHF 13.33

Temporarily out of stock

Norway 50 cl Nogne #500

Nogne #500

CHF 3.68
Norway 50 cl Nogne IPA

Nogne IPA

A rich, bitter and spicy IPA for lovers of India Pale Ales

CHF 4.18
Norway 33 cl Nogne Two Captains Double IPA 33cl

Nogne Two Captains Double IPA 33cl

This double India Pale Ale was originally brewed by the winner of the Norwegian Home ...

CHF 3.37
Norway 44 cl Amundsen Chuggernaut

Amundsen Chuggernaut

Hazy Session IPA

CHF 4.47
Norway 33 cl Amundsen Double Apocalypse

Amundsen Double Apocalypse

DDH DIPA

CHF 4.27
Norway 33 cl Amundsen Hazyday Hero

Amundsen Hazyday Hero

Orange and grapefruit juice backed by sweet sherbet. A soft easy drinking session IPA ...

CHF 3.21
Norway 33 cl Amundsen Ink and Dagger

Amundsen Ink and Dagger

Modern Day IPA, double dry hopped.

CHF 3.20
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