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IPA - From bitterness to fruitiness

First of all, what is a “Pale Ale”? This English word simply identifies high fermentation blond beers. “Pale” refers to the colour of the beer, and “Ale” stands for a top-fermented beer.

To understand why “India” was added to the name of this type of beer, we have to go back to the 18th century, during the British colonial period. The troops of the British East India Company, who couldn’t find beer in the country, decided to bring it to the new territories. Unfortunately, the beer did not withstand the long journey at sea and was undrinkable at its arrival in Indian trade ports.

To overcome this problem, the exporting breweries created new brews that could be better preserved. To do this, they increased the alcohol content and used the only natural preservative available, hops. They added massive quantities of hops during the brewing process, thus allowing the beer to be kept for a much longer period. The result was a beer with strongly pronounced notes and  flavour and, most importantly, genuine and refreshing tartness. This became the India Pale Ale, a very popular premium beer. One of the most faithful representatives of this category is the IPA from the Shepherd Neame brewery.

These beers were widely drunk in India and Britain, until they almost disappeared at the end of the 20th century, due to a new tax on beers with high alcohol content. However, this style made a huge comeback in the 1990s, especially in the US, with the Stone brewery’s IPA.

Today, this type of beer has become very popular worldwide. Thanks to the different varieties of hops created over the past 20 years, IPAs can have a palette of varied flavours and accents, with flowery, fruity, herbal, resinous, spicy, lemony notes, etc. The best known is certainly the Punk IPA from Brewdog.

A selection of our finest IPAs, buy our beer online


 

Belgium 33 cl -6%Chouffe Houblon 2X IPA

Chouffe Houblon 2X IPA

Strongly hopped, it with three times more hops than La Chouffe.

CHF 2.89 CHF 3.10
Belgium 33 cl Delirium Argentum

Delirium Argentum

Belgian Pale Ale.

CHF 3.67
Belgium 75 cl Martin's IPA 44

Martin's IPA 44

Indian Pale Ale

CHF 8.82

Temporarily out of stock

Belgium 33 cl Vedett IPA

Vedett IPA

Accessible India Pale Ale Use of 4 different hop varieties

CHF 2.33
Belgium 33 cl Vedett IPA *

Vedett IPA *

Vedett Extra IPA is an exceptional beer

CHF 2.68
Belgium 33 cl Brussels Beer Project Delta IPA

Brussels Beer Project Delta IPA

Our first beer, elected by more than 850 Brussels' locals in the summer of 2013!

CHF 3.11
Germany 33 cl -19%Crew Republic 7:45 Escalation

Crew Republic 7:45 Escalation

Unfiltered Double IPA

CHF 2.33 CHF 2.90
Germany 33 cl -20%Crew Republic Drunken Sailor

Crew Republic Drunken Sailor

An unfiltered, unconventional, and full-flavoured India Pale Ale.

CHF 2.08 CHF 2.60
Germany 66 cl Riegele Simco 3

Riegele Simco 3

Cold hopped with Simcoe Hops at exactly zero degrees Celsius in the beer cellars.

CHF 5.28
Germany 33 cl Insel East Coast IPA

Insel East Coast IPA

Fruity, hoppy, grapefruit, intense red berries with spicy notes, no bitterness

CHF 3.37
Germany 33 cl BRLO Blurry Vision Hazy IPA

BRLO Blurry Vision Hazy IPA

Juicy NEIPA with fruity aromas and full silky body

CHF 3.65
Germany 33 cl -25%BRLO C4PO West Coast IPA

BRLO C4PO West Coast IPA

C4PO is our take on the classic dry and bitter IPAs of the Pacific Northwest.

CHF 2.28 CHF 3.04
Germany 33 cl BRLO German IPA

BRLO German IPA

This unfiltered India Pale Ale is brewed with three different hops from Germany.

CHF 3.04
Germany 33 cl -19%Crew Republic In Your Face

Crew Republic In Your Face

Pale, dry, aggressive hopping. Californian living style in your glass

CHF 2.33 CHF 2.90
Germany 33 cl Insel German Coast IPA

Insel German Coast IPA

Double India Pale Ale

CHF 3.37
Germany 33 cl Schoppe Bräu Holy Shit Ale

Schoppe Bräu Holy Shit Ale

XPA's big brother. More bark. More bite. For those who can't get enough.

CHF 3.91
Germany 33 cl Schoppe Bräu XPA

Schoppe Bräu XPA

True complexity. As diverse as the hood its from: straight outta Kreuzberg!

CHF 3.42
Germany 33 cl Insel Übersee Hopfen

Insel Übersee Hopfen

India Pale Ale

CHF 3.35
Austria 33 cl -19%Bevog Kramah IPA

Bevog Kramah IPA

Kramah, shows off its hops muscles

CHF 2.65 CHF 3.31
England 50 cl Shepherd Neame India Pale Ale

Shepherd Neame India Pale Ale

An IPA with a smooth body and aroma bewitching of caramel, candy, with one side spring ...

CHF 3.80
England 50 cl St. Austell Big Job

St. Austell Big Job

An English double IPA that knows how to claim its place among the lovers of this style

CHF 4.31
England 50 cl St. Austell Proper Job

St. Austell Proper Job

Proper Job is an authentic IPA brewed with Cornish spring water.

CHF 4.31
England 33 cl Black Sheep Pineapple Milkshake IPA

Black Sheep Pineapple Milkshake IPA

Brewed with fresh pineapple juice and fragrant Denali hops.

CHF 2.83
England 50 cl Greene King IPA

Greene King IPA

Session IPA

CHF 2.03

Temporarily out of stock

Scotland 33 cl Brewdog Punk IPA boite

Brewdog Punk IPA boite

A transatlantic fusion between India Pale Ale and tropical fruit aromas.

CHF 2.60
Scotland 33 cl Brewdog Punk IPA

Brewdog Punk IPA

A transatlantic fusion between India Pale Ale and tropical fruit aromas.

CHF 2.62
Scotland 50 cl Brewdog Punk IPA boite

Brewdog Punk IPA boite

A transatlantic fusion between India Pale Ale and tropical fruit aromas.

CHF 2.92
Scotland 33 cl Brewdog Jack Hammer

Brewdog Jack Hammer

A fatally hopped bite that produces incredible sensations for this IPA from Scotland

CHF 3.35
Scotland 44 cl Brewdog Jack Hammer

Brewdog Jack Hammer

A fatally hopped bite that produces incredible sensations for this IPA from Scotland

CHF 3.94
Scotland 33 cl Brewdog Clockwork Tangerine

Brewdog Clockwork Tangerine

Seasonal Beer - Citrus Session IPA

CHF 2.61
Scotland 44 cl Brewdog Double Punk

Brewdog Double Punk

The UK’s favourite craft beer – the beer that started it all – gets ramped up to 8.2% ...

CHF 3.52
Scotland 33 cl Brewdog Duopolis

Brewdog Duopolis

Creamy, fruity, smooth

CHF 2.73

Temporarily out of stock

Scotland 33 cl Brewdog Elvis Juice

Brewdog Elvis Juice

An Amercian style IPA infused with grapefruit juice and zest

CHF 2.86
Scotland 33 cl Innis & Gunn Gunnpowder IPA *

Innis & Gunn Gunnpowder IPA *

An explosion of aromas from Cascade, Centennial and Mandarina hops.

CHF 3.04
Scotland 44 cl Brewdog vs Cloudwater NEIPA

Brewdog vs Cloudwater NEIPA

Juicy New England IPA

CHF 4.16
Scotland 33 cl Brewdog Jagged Edge

Brewdog Jagged Edge

We dialled down our most legendary West Coast IPA creating a 5.1% homage to the style ...

CHF 1.93
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Swiss Post Amstein SA
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