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IPA - From bitterness to fruitiness

First of all, what is a “Pale Ale”? This English word simply identifies high fermentation blond beers. “Pale” refers to the colour of the beer, and “Ale” stands for a top-fermented beer.

To understand why “India” was added to the name of this type of beer, we have to go back to the 18th century, during the British colonial period. The troops of the British East India Company, who couldn’t find beer in the country, decided to bring it to the new territories. Unfortunately, the beer did not withstand the long journey at sea and was undrinkable at its arrival in Indian trade ports.

To overcome this problem, the exporting breweries created new brews that could be better preserved. To do this, they increased the alcohol content and used the only natural preservative available, hops. They added massive quantities of hops during the brewing process, thus allowing the beer to be kept for a much longer period. The result was a beer with strongly pronounced notes and  flavour and, most importantly, genuine and refreshing tartness. This became the India Pale Ale, a very popular premium beer. One of the most faithful representatives of this category is the IPA from the Shepherd Neame brewery.

These beers were widely drunk in India and Britain, until they almost disappeared at the end of the 20th century, due to a new tax on beers with high alcohol content. However, this style made a huge comeback in the 1990s, especially in the US, with the Stone brewery’s IPA.

Today, this type of beer has become very popular worldwide. Thanks to the different varieties of hops created over the past 20 years, IPAs can have a palette of varied flavours and accents, with flowery, fruity, herbal, resinous, spicy, lemony notes, etc. The best known is certainly the Punk IPA from Brewdog.

A selection of our finest IPAs, buy our beer online


 

Belgium 33 cl -6%Chouffe Houblon 2X IPA

Chouffe Houblon 2X IPA

Strongly hopped, it with three times more hops than La Chouffe.

CHF 2.89 CHF 3.10
Belgium 33 cl Delirium Argentum

Delirium Argentum

Belgian Pale Ale.

CHF 3.86
Belgium 75 cl Martin's IPA 55

Martin's IPA 55

Beer of top fermentation, amber color, very hoppy and slightly bitter flavor.

CHF 9.21
Belgium 33 cl Vedett IPA *

Vedett IPA *

Vedett Extra IPA is an exceptional beer

CHF 2.76
Belgium 33 cl Delirium Paranoia

Delirium Paranoia

A full-bodied unfiltered beer with bitterness

CHF 2.94
Belgium 33 cl Brussels Beer Project Delta IPA

Brussels Beer Project Delta IPA

Our first beer, elected by more than 850 Brussels' locals in the summer of 2013!

CHF 3.18
Belgium 33 cl Lion 6 Special Like I Am IPA

Temporarily out of stock

Belgium 33 cl Lupulus Dry Hop

Lupulus Dry Hop

Lupulus Triple with exceptionally aromas unique, fruity and tropical, with a mixture ...

CHF 3.00

Temporarily out of stock

Belgium 33 cl Lupulus Kveik King

Lupulus Kveik King

Hazy Ipa type beer: Blend of 3 kveik strains that bring flavors of tropical fruits. Idaho ...

CHF 3.00

Temporarily out of stock

Germany 33 cl Riegele Simco 3

Riegele Simco 3

Cold hopped with Simcoe Hops at exactly zero degrees Celsius in the beer cellars.

CHF 3.05
Germany 66 cl Riegele Simco 3

Riegele Simco 3

Cold hopped with Simcoe Hops at exactly zero degrees Celsius in the beer cellars.

CHF 5.37
Germany 33 cl Insel East Coast IPA

Insel East Coast IPA

Fruity, hoppy, grapefruit, intense red berries with spicy notes, no bitterness

CHF 3.48
Germany 33 cl BRLO German IPA

BRLO German IPA

This unfiltered India Pale Ale is brewed with three different hops from Germany.

CHF 3.10
Germany 33 cl BRLO IPA

BRLO IPA

West coast wave of tangerine, grapefruit, and pine

CHF 3.06
Germany 33 cl BRLO The Mandavarian

BRLO The Mandavarian

Fresh juicy Wet Hopped IPA

CHF 3.06

Temporarily out of stock

Germany 33 cl Insel German Coast IPA

Insel German Coast IPA

Double India Pale Ale

CHF 3.48
Germany 50 cl Störtebeker Pazifik-Ale *

Störtebeker Pazifik-Ale *

The new tropical fruity Pacific ale with exotic fruity hop aroma.

CHF 3.23

Temporarily out of stock

Germany 33 cl Schoppe Bräu Flower Power

Schoppe Bräu Flower Power

Flower Power may be lighter than your typical IPA, but no less aromatic.

CHF 3.12
Germany 33 cl Schoppe Bräu Holy Shit Ale

Schoppe Bräu Holy Shit Ale

XPA's big brother. More bark. More bite. For those who can't get enough.

CHF 3.93
Germany 33 cl Schoppe Bräu XPA

Schoppe Bräu XPA

True complexity. As diverse as the hood its from: straight outta Kreuzberg!

CHF 3.45
Germany 33 cl Insel Übersee Hopfen

Insel Übersee Hopfen

India Pale Ale

CHF 3.46
Austria 33 cl Bevog Kramah IPA

Bevog Kramah IPA

Kramah, shows off its hops muscles

CHF 3.57

Temporarily out of stock

Austria 33 cl -24%Bevog Rudeen Black IPA

Bevog Rudeen Black IPA

Une bière épaisse qui marie une Stout, une Porter et une IPA. Attention, ça mord !

CHF 3.02 CHF 4.01

Temporarily out of stock

England 50 cl Badger Cranborne Poacher

Badger Cranborne Poacher

Complex flavours of damson and liquorice give the beer its rich plummy taste and makes ...

CHF 2.66

Temporarily out of stock

England 50 cl Badger Wicked Wyvern

Badger Wicked Wyvern

A wonderfully refreshing West Coast IPA, deliciously wicked!

CHF 2.66
England 50 cl Shepherd Neame India Pale Ale

Shepherd Neame India Pale Ale

An IPA with a smooth body and aroma bewitching of caramel, candy, with one side spring ...

CHF 2.98
England 50 cl St. Austell Big Job

St. Austell Big Job

An English double IPA that knows how to claim its place among the lovers of this style

CHF 4.36
England 50 cl St. Austell Proper Job

St. Austell Proper Job

Proper Job is an authentic IPA brewed with Cornish spring water.

CHF 4.36
England 50 cl Trooper Number of the Beast

Trooper Number of the Beast

The rock band Iron maiden and Robinsons brewery have created this deep golden ale.

CHF 3.91

Temporarily out of stock

England 33 cl Beavertown Lupuloid

Beavertown Lupuloid

A big beer, hailed by craft enthusiasts that delivers on experience time after time

CHF 3.83
England 33 cl Beavertown Nanobot

Beavertown Nanobot

Our take on a new low abv IPA. All the flavours you'd expect from a punchy IPA

CHF 3.34

Temporarily out of stock

England 33 cl Beavertown Bloody'Ell

Beavertown Bloody'Ell

our blood orange ipa - please juice responsibly

CHF 3.50

Temporarily out of stock

England 33 cl Beavertown Gamma Ray

Beavertown Gamma Ray

Great tasting super-premium apa that just tastes sumptuous

CHF 3.43
England 33 cl Beavertown Neck Oil

Beavertown Neck Oil

This beer changed the way people session in the UK

CHF 3.14
England 33 cl Black Sheep Pineapple Milkshake IPA

Black Sheep Pineapple Milkshake IPA

Brewed with fresh pineapple juice and fragrant Denali hops.

CHF 2.78

Temporarily out of stock

England 50 cl Black Sheep Respire Carbon Neutrale IPA

Black Sheep Respire Carbon Neutrale IPA

A soft and pillowy Session IPA

CHF 3.11
England 50 cl Greene King IPA

Greene King IPA

Session IPA

CHF 2.08

Temporarily out of stock

Scotland 33 cl -8%Brewdog Dead Pony Club

Brewdog Dead Pony Club

California Pale Ale

CHF 2.32 CHF 2.54
Scotland 33 cl -8%Brewdog Punk IPA boite

Brewdog Punk IPA boite

A transatlantic fusion between India Pale Ale and tropical fruit aromas.

CHF 2.46 CHF 2.68
Scotland 33 cl -15%Brewdog Punk IPA

Brewdog Punk IPA

A transatlantic fusion between India Pale Ale and tropical fruit aromas.

CHF 2.26 CHF 2.69
Scotland 50 cl -17%Brewdog Punk IPA

Brewdog Punk IPA

A transatlantic fusion between India Pale Ale and tropical fruit aromas.

CHF 2.47 CHF 3.01
Scotland 44 cl Brewdog Tony's Hopolonely

Brewdog Tony's Hopolonely

Our Tony’s Hopolonely collaboration brings one of their amazing bars to life in beer ...

CHF 2.86

Temporarily out of stock

Scotland 33 cl Brewdog Butterfly Effect

Brewdog Butterfly Effect

Punchy bitterness and bright tropical flavour, alongside bold citrusy and piney notes ...

CHF 2.60

Temporarily out of stock

Scotland 33 cl -7%Brewdog Elvis Juice

Brewdog Elvis Juice

An Amercian style IPA infused with grapefruit juice and zest

CHF 2.75 CHF 2.97
Scotland 33 cl Innis & Gunn Gunnpowder IPA *

Innis & Gunn Gunnpowder IPA *

An explosion of aromas from Cascade, Centennial and Mandarina hops.

CHF 3.53
Scotland 44 cl Brewdog Mr President

Brewdog Mr President

Say hello to the President of Double IPAs. An All-American gung-ho of a beer.

CHF 4.14
Scotland 33 cl Brewdog Gluten Free Punk IPA

Brewdog Gluten Free Punk IPA

Punk IPA is the beer that started a revolution - available in gluten free after 15 years ...

CHF 2.89
Scotland 66 cl Brewdog Punk IPA

Brewdog Punk IPA

A transatlantic fusion between India Pale Ale and tropical fruit aromas.

CHF 4.26
Scotland 44 cl Brewdog Puppet Master

Brewdog Puppet Master

This West Coast IPA is packed with flavour led by Columbus, Citra & Simcoe hops.

CHF 3.23

Temporarily out of stock

Scotland 44 cl Brewdog Sand Man

Brewdog Sand Man

Tropical, mango, pineapple & guava. Hints of aromatic spice & banana add a belgian twist

CHF 2.14

Temporarily out of stock

Scotland 33 cl Brewdog Stunt double

Brewdog Stunt double

We are double flipping backwards for this West Coast IPA. The show stopping tropical ...

CHF 2.82
Scotland 33 cl Brewdog Arcade Made

Brewdog Arcade Made

The first of our 2022 small batch series is a DDH DIPA using experimental hops.

CHF 2.89

Temporarily out of stock

Scotland 44 cl Brewdog The Vermont Sessions

Brewdog The Vermont Sessions

Northern England and Northern Scotland unite for this New England IPA

CHF 2.76

Temporarily out of stock

Wales 50 cl Boss Brewing Brave

Boss Brewing Brave

A Welsh take on an IPA. With the perfect hop/malt balance, it’s smooth and easy-drinking ...

CHF 3.89

Temporarily out of stock

Ireland 33 cl Galway Bay Of Foam & Fury DIPA

Galway Bay Of Foam & Fury DIPA

A classic American Style Double IPA

CHF 3.86

Temporarily out of stock

Ireland 33 cl Galway Bay Full Sail IPA

Galway Bay Full Sail IPA

A classic American style IPA and one of our Flagship beers for nearly 10 years.

CHF 2.71

Temporarily out of stock

Ireland 33 cl O'Hara's Irish Pale Ale / IPA

O'Hara's Irish Pale Ale / IPA

A contemporary style IPA with an Irish twist.

CHF 2.51

Temporarily out of stock

Ireland 44 cl O'Hara's Double IPA

O'Hara's Double IPA

A full-bodied, full on Double I.P.A

CHF 2.75

Temporarily out of stock

Ireland 33 cl O'Hara's Session IPA

O'Hara's Session IPA

Brewed to be light and easy drinking while still full of the flavours of a traditional ...

CHF 2.29

Temporarily out of stock

Ireland 33 cl O'Hara's 51st State IPA

O'Hara's 51st State IPA

This unfiltered IPA takes its inspiration from the New England IPA style

CHF 2.12

Temporarily out of stock

Ireland 33 cl O'Hara's Stormburst IPA

O'Hara's Stormburst IPA

Stormburst is a cloudy, smooth, fruity assault on the taste buds.

CHF 2.08

Temporarily out of stock

Netherlands 33 cl T IJ IPA

T IJ IPA

A very attractive, finely dry-hopped Dutch IPA

CHF 2.43

Temporarily out of stock

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Swiss Post Amstein SA
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